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We at Autumn, know that one thing that holds true for any brand is that “Customer is the boss”. Brands that focus on customer centricity are the true winners. Social Media today gives brands the extra edge to do this bigger and better. There are voices and conversations all around the social space. Listening and reading between the lines allows us to draw potent insights. At Autumn, every initiative starts here with relevant listening and mining of insights into the customer’s psyche.